INDEPENDENT CREATIVE & DIGITAL AGENCY

Independent minds. A shared standard.

Rare Habit is the new media name for Bhatia Enterprise and the next chapter of MoxBox Agency. We connect brand, creative and digital work around a clear business ambition.

Our Process

Clear thinking. Considered execution.

01 Discover

Understand the business, audience and real challenge before deciding what to make.

02 Define

Align on the positioning, direction, priorities and measures that matter.

03 Create

Design, build and refine the work together through clear review stages.

04 Evolve

Launch thoughtfully, learn from the response and improve what comes next.

A close creative partnership.

We work with ambitious businesses to shape how they look, speak, connect and grow. The work moves across disciplines, but the intention stays consistent: make the brand clear, distinctive and useful.

WHAT WE BELIEVE

Clarity before noise.

Find the real question

The brief is the starting point. We look at the audience, the business and the friction beneath it.

Make difference meaningful

A distinctive idea works hardest when people understand why it matters to them.

Care through the details

Identity, copy, content and experience should feel like parts of the same brand.

Our Point of View

Curious enough to question. Committed enough to deliver.

We work across strategy, creative, media and digital. That means the brand, the campaign and the website can speak to each other. It also means we can start with the problem rather than a preselected list of formats.

Our role is to bring a clear point of view, thoughtful execution and a practical understanding of what the business needs next.

Connected work.
Direct conversations.

One joined-up view

Brand, content, media and digital experiences are considered together.

Visible decisions

Clear priorities and review stages keep the work understandable.

Built for the handover