Brand identity / Our own studio
Rare by name.
Distinct by nature.
A new identity for an agency that believes recognition begins with a point of view.
Less expected.
More recognisable.
The Rare Habit identity brings weight and warmth into the same frame. A bold, stacked wordmark, a deliberate diagonal cut and a compact monogram create a distinctive family of marks.
Ink and ivory do the quiet work. Acid brings the interruption. The result is a system that can be composed and expressive without losing its character.
- Client
- Rare Habit Agency / Own brand
- Discipline
- Identity & brand system
- Application
- Digital, print & stationery
INK / #171717
IVORY / #F3F0E8
ACID / #D5E75B
A system.
Not a single moment.
The primary wordmark leads. The RH monogram gives the identity a compact signature for small touchpoints. Manrope keeps supporting communication clear, while expressive typography gives campaigns room to move.
Stationery imagery on this page is an illustrative mockup of our own identity.
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