Our own identity
Independent creative & digital agency
Rare by design.
Habit by impact.
We turn a brand’s point of view into a presence people feel. Strategy, identity, experiences and growth, beautifully connected.
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A different kind of agencyIndependent in thought.
Connected in execution.
One point of view. Every touchpoint.Brand strategy✳Creative direction✳Digital experiences✳Performance
01 / The way we see it
The world has enough brands that blend in.
Let’s give yours a reason to stay.
Rare Habit brings strategy, creative and digital under one roof. We find what makes your business worth noticing, then build the identity, experiences and communication to make it count.
Meet Rare Habit02 / What we bring
Distinct disciplines.
One considered whole.
01
Brand & creative
Identity, language and moving images. The details that make a brand impossible to mistake.
02
Culture & growth
Content, community and paid media. Attention with somewhere meaningful to go.
03
Digital experiences
Websites, interfaces and connected systems. Beautiful to experience. Considered to use.
From the first idea to the next chapter.
Explore our capabilities03 / Selected work
A point of view,
made tangible.
Our own identityThe BombBae WardrobeWeb design / Development
MoxBox archiveOur own identity, alongside selected client work delivered under MoxBox. The BombBae Wardrobe is shown as a typographic archive cover.
04 / How we work
Instinct,
with intention.
Find the real question.
The business, the audience, the offer. We look closely before deciding what the work needs to do.
Give it a point of view.
Strategy becomes a clear creative direction. Something the brand can own, and people can recognise.
Make every detail count.
Design, words, media and technology come together around the same idea.
Keep getting sharper.
Launch is a beginning. We learn from the work, then refine what comes next.
The idea is only the beginning.
Good thinking.
Even better making.
From the first line of copy to the last frame. We care about how the whole thing comes together.
Inside the agency